Privacy Policy
Privacy Policy For PowerModels™
Last Updated: January 21, 2025
Welcome to PowerModels™ (“we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.powermodels.ai (our “website” or “site”) and use our services. It also outlines your rights under the General Data Protection Regulation (GDPR).
Contents
Use these links to jump to any of the sections below:
- Who We Are
- Scope of This Policy
- Data We Collect
- How We Use Your Data
- Legal Bases for Processing
- Cookies and Third-Party Tools
- How We Share Your Data
- Data Retention and Security
- Your GDPR Rights
- International Data Transfers
- Third-Party Links
- Updates to This Privacy Policy
- How to Contact Us
1. Who We Are
PowerModels™ is headquartered in Massachusetts, United States and provides Software as a Service (SaaS). Our goal is to provide powerful insights and tools to help our clients optimize their planning, forecasting, and analysis processes.
2. Scope Of This Policy
This Privacy Policy applies to all visitors, users, and others who access our website, sign up for our mailing list, request a product trial, or download resources from www.powermodels.ai.
3. Data We Collect
We collect both personal data and non-personal data when you interact with our website.
3.1 Personal Data
- Contact Details: Such as your name, email address, and company name.
- Request Information: Data you provide when signing up for a mailing list, requesting a product trial, or downloading resources.
3.2 Non-Personal Data
- Technical Information: Such as your IP address, browser type, device information, and operating system.
- Usage Data: How you navigate and use our website, including page views, clicks, and session duration.
You can choose not to provide personal data. However, certain features (e.g., mailing list subscription, product trial requests, or access to specific resources) may be unavailable if personal data is withheld.
4. How We Use Your Data
We use the collected data in compliance with the GDPR and only for specific purposes:
- Providing Services:
- To respond to your inquiries, including trial requests or resource downloads.
- To send you updates, newsletters, and other requested information.
- Improving User Experience:
- To analyze website usage and improve the performance, content, and design of www.powermodels.ai.
- To personalize your experience based on your interactions with our website and services.
- Communication:
- To send you information regarding changes to our services, policies, or other administrative updates.
- Legal and Compliance:
- To comply with applicable laws, regulations, or other legal obligations.
- To investigate or prevent fraudulent or unauthorized activity.
5. Legal Bases For Processing
Under the GDPR, we must have a valid legal basis to process your personal data. Depending on the situation, we may rely on one or more of the following:
- Your Consent: When you sign up for our newsletter or request product trials, you consent to the processing of your personal data for that specific purpose.
- Legitimate Interests: We may process data for our legitimate interests in improving our services, marketing, and website functionality, provided that such interests are not overridden by your rights.
- Performance of a Contract: If you use our services, we process your data to fulfill our contractual obligations to you.
- Legal Obligations: In some cases, we may need to process your data to comply with legal requirements.
6. Cookies And Third-Party Tools
Our website uses cookies and similar technologies to enhance user experience and gather analytics data. You can control cookie preferences through your browser settings.
6.1 Google Analytics
We use Google Analytics to collect information on how you use our website. Google Analytics helps us track website traffic, user interactions, and other metrics. To learn more about how Google processes your data, visit Google’s Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
6.2 HubSpot
We use HubSpot to manage our marketing activities, such as email campaigns and forms. HubSpot may set cookies to track your interactions. For more information, please see HubSpot’s Privacy Policy.
6.3 Hotjar
We use Hotjar to understand user behavior, including clicks, scrolling, and other interactions. This data helps us optimize the website for a better user experience. For more information, please see Hotjar’s Privacy Policy. You can opt out by following instructions on Hotjar’s Opt-out Page.
7. How We Share Your Data
We do not sell or rent your personal data. However, we may share your information in the following circumstances:
- Service Providers: Trusted third-party providers (e.g., analytics services, marketing platforms) who help us operate and improve our website and services.
- Legal or Regulatory Requirements: If required by law, regulation, or court order, or to protect our rights or the rights of others.
- Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your data may be transferred as part of that transaction.
All service providers are required to protect your personal data and only process it according to our instructions.
8. Data Retention And Security
8.1 Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements. Once the retention period expires, we securely delete or anonymize your data.
8.2 Security
We implement technical and organizational measures to safeguard your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and access controls.
9. Your GDPR Rights
Under the GDPR, you have the right to:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Ask us to correct any inaccurate or incomplete information.
- Erasure (“Right to be Forgotten”): Request the deletion of your personal data when it is no longer necessary for the purpose it was collected.
- Restriction of Processing: Ask us to limit how we process your data in certain circumstances.
- Data Portability: Receive a copy of your personal data in a structured, commonly used format and transfer it to another data controller.
- Object: Object to the processing of your personal data if we are relying on legitimate interests or for direct marketing purposes.
- Withdraw Consent: If we rely on your consent for processing, you can withdraw it at any time.
To exercise any of these rights, please email us at info@powermodels.ai with “GDPR Request” in the subject line. We will respond within the timelines established by the GDPR.
10. International Data Transfers
Your information may be transferred to and stored on servers outside of the European Economic Area (EEA) if necessary for our business operations. When we transfer personal data internationally, we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your data.
11. Third-Party Links
Our website may contain links to third-party websites or services that are not operated by us. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of those third parties.
12. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The updated version will be indicated by an updated “Last Updated” date. We encourage you to review this page periodically to stay informed about how we are protecting your data.
13. How to Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
PowerModels™
info@powermodels.ai
We take your privacy seriously and will do our best to address your concerns promptly and professionally.
You can return to our home page here.